In the late seventies, to bring in much needed finances to Auroville, several young pioneers launched what was then known as Encens d’Auroville, with a single line of incense packets of just twelve fragrances. Several years later, Paul Pinthon, one of the co-founders, was joined by his partner Laura Reddy. They then started building a company which would offer a total range of home fragrances with a recognizable brand image. Thus their first act was to change the company name to MAROMA, while retaining Encens d’Auroville as the flagship incense line. Today, Maroma offers a wide range of home fragrances and body care products :

  • Home Fragrances: Incense, Candles, Sachets, Fragrance Mats, Potpourri, Essentials Oils, Reed Diffusers etc…
  • Body Care : Perfume, Soap, Scrub Soap, Shower gel, Shampoo, Hair conditioner, Hair oil, Bath salts, Body lotion, Face cream, Face serum, Rollon, Body and massage oil etc….

The Name

Ma-from Mother, Aroma-the fragrance, Om-the universal sound, and finally back again to Ma-mother. These words within a single name were meant to give a new impetus to this unit which aspires to make beautiful and fine quality products that have become emissaries of Auroville throughout the world.


All our product lines are developed to create a feeling of well being and inner balance.

Most of Maroma products are 100% natural : we use natural essential oils and no chemicals. We constantly working towards replacing synthetic raw materials with natural ingredients whenever possible, including natural preservatives and natural colors. Maroma products comply with natural body care standards.

Our products are Vegan, cruelty-free and never tested on animals.

Fair Trade

Since its inception the motto of Maroma has been to put people before machines, hence our work environment reflects this maxim. Maroma is a member of the World Fair Trade Organization and Fair Trade Forum India. We follow the Fair Trade policy for all those involved with the company taking care of the cleanliness and safety of the work space to the well being of the workers.It has always run its business with consciousness and integrity to produce not only a beautiful product but to produce it in an environment conductive to creativity for all those involved in the company


The biggest social responsibility today is to give opportunity to people to show their skills and in return give them a job which makes them financially independent and socially stable.

In the earlier days to encourage young women to stay in school, the priority was to employ women from the local villages with a minimum age of 18 years and an education level of 12th standard. Health care schemes, both government as well as additional health insurance, remain a norm for Maroma. The employees work in clean, well-ventilated and spacious work areas. Staff is encouraged to progress upwards from their designated positions. We have instances of gardeners becoming section supervisors, or lady typists becoming Managers and taking various sections of Administration in charge, such as export documentation and product sourcing

Earth Friendly

Maroma has a particular sensitivity to environmental issues and a dedication to help preserve the planet’s natural resources.

  • The ingredients in Maroma’s products and packaging are recyclable and naturally abundant or taken from renewable resources. We always choose materials with minimal impact on the environment. For example, Incense is hand rolled on bamboo sticks and the use of handmade paper packets in our signature line Encens d’Auroville, gave us a unique packaging that does not deplete the forests and is recyclable.
  • Waste is greatly minimized through recycling, and only materials with the least impact on the environment are chosen for packaging (handmade paper).
  • Fragrances are constituted with natural essential oils. However, some synthetic-based fragrances may be used to help preserve natural or non-renewable resources.
  • Of course, products are cruelty-free and never tested on animals.
  • Auroville is one of the first cities to completely offset its electricity usage by feeding wind generated energy from captive windmills installed by the Auroville unit Varuna. To further this conservation effort, Maroma also generates about 35% of its total required energy from its own solar panels.

Raison d’être

To run the business in a conscious manner, to take up the challenges as part of one’s personal growth through the work, and to give to Auroville from the profits it generates, is the very raison d’être of Maroma since its inception. Maroma is a leader in the business world as a company which does not belong to the Executives and Founders of the company but to the community. Maroma has been the largest contributor to the economy of Auroville.


Auroville is an international community dedicated to human unity and the advancement of society in a fair and non-sectarian fashion. The residents are involved in a wide range of projects including environmental regeneration research, organic farming, renewable energy, green construction, technology, handicrafts and small eco-friendly industries.

To learn more about Auroville, please visit www.auroville.org.

Maroma impact on Auroville

  • Maroma is the largest employer in Auroville and the biggest contributor. Each year, 40% of Maroma’s profits are returned to the community to further growth and development.
  • Maroma initiated a free food link between Auroville Farms and the Auroville Community Kitchen, by subsidizing food grains grown in Annapoorna Farm, the largest farm in Auroville, thereby allowing the farm to supply it products free of cost. This project continued until the farm was able to maintain this free exchange of food on its own.
  • Maroma has always been a steady contributor towards education and the schools

International Dimension

In keeping with Auroville’s image of an International Township working towards human unity, our products reflect international trends. The Packing carries multi-language product information and our products are sold in almost 20 countries !